Introduces eSports betting with EveryMatrix


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Enlabs has rolled out a new eSports betting product vertical from EveryMatrix on its flagship brand Optibet in Latvia and Estonia.

Creation of a new standalone eSports vertical is the latest step in the strategy to build Optibet as a one-stop-shop for everyone. eSports betting has experienced exponential growth lately, helping attract and retain a new generation of customers. 

The new eSports vertical is initially available in Latvia and Estonia, while roll-out in Lithuania, Finland and other markets markets will take place during the summer. 

Enlabs customers now have the opportunity to place their bets on more than 55,000 pre-match events of which more than 50,000 being available in live betting on a monthly basis. This is 10 times more than Optibet offered previously. A wide selection of different games is supported by an equally important trend in the gambling industry - Live streaming. Live streaming is available for 95% of all Live events presented, which will greatly distinguish Enlabs from competitors. Customers are able to make bets and follow the gameplay on the most popular video games: eFIFA, eNBA, Counter-Strike: Global Offensive, DOTA2, League Of Legends, Overwatch, Fortnite, PlayerUnknown's Battlegrounds, Hearthstone, Heroes of the Storm, Call Of Duty and many more.

"We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional competitions using video games. We are confident adding eSport to our betting portfolio will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities," says Daniel Belozetsev, Head of Betting. 


For more information, please contact:

Enlabs AB

George Ustinov, CEO and Group president

[email protected] / +371 29424175

Adam Jonsson, CFO

[email protected] / +46 73 8200058


ENLABS stands for Entertainment Laboratories. We are a company that creates entertainment through innovative thinking within gaming. The corporate group has offices in Tallinn, Riga, Vilnius, Malta, Marbella, Minsk and Stockholm. The operating subsidiaries hold national licenses for their operations and the Group employs approximately 200 employees. Enlabs AB (NLAB) is listed at Nasdaq First North Growth Market with Redeye AB as Certified Adviser: [email protected], +46 (0)8 121 576 90.  

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