Becomes the main sponsor of the Lithuanian Football Federation
The agreement with LFF is strategically important for Enlabs with the ongoing launch of Optibet in Lithuania. The agreement, which is signed for two years with the possibility of an extension, gives great exposure to the Optibet brand and at the same time contributes to the development of Lithuanian football. The strategy of being a close partner with sport associations has been very successful for Enlabs in Latvia and Estonia, with the following sponsorship agreements being the most desirable:
- Main sponsor of the Latvia Ice Hockey Federation
- Name sponsor of Latvia's top ice hockey league, Optibet Hockey League
- Name sponsor of Latvia's top football league, Optibet Virsliga
- Main sponsor of the Estonia Volleyball Federation
- Main sponsor of the Tallinn marathon
“It feels very good that we are increasing Optibet's exposure in Lithuania and showing that we are serious about our goal of becoming the market leader. Basketball and football is the two biggest sports in Lithuania, making this agreement one of the most desirable in the country. The timing of the agreement could hardly be better as we are in full swing of marketing our recently launched betting product at the same time as the men's team will soon gather for the UEFA European Championship Qualifying. Our strategy of being closely associated with sports is now being extended to Lithuania and we can proudly say that we have some of the absolute largest sponsorship agreements in the Baltics, thus we have broad and qualitative brand exposure in the region.” Says Robert Andersson, President and CEO of Enlabs.
For more information, please contact:
Robert Andersson, CEO
[email protected] / +371 2 7327810
Adam Jonsson, Head of IR
[email protected] / +46 738200058
ENLABS stands for Entertainment Laboratories. We are a company that creates entertainment through innovative thinking within three business areas: Gaming, Media and Solutions. The corporate group has offices in Tallinn, Riga, Vilnius, Malta, Marbella and Stockholm. The operating subsidiaries hold national licenses for their operations and the Group employs approximately 200 employees. Enlabs AB (NLAB) is listed at Nasdaq First North Growth Market with Redeye AB as Certified Adviser: [email protected], +46 (0)8 121 576 90.
For more information, visit enlabs.se