Enlabs AB is now part of Entain plc. To find out more information about Entain, please visit https://entaingroup.com

Our markets

Enlabs is the leading iGaming operator in the Baltics – in terms of both market share and brand awareness for our flagship brand Optibet. The Baltics are and will remain the Enlabs core geographical focus. Still, group investment in technology and operations linked with our customer-first mindset has allowed Enlabs to build a world class product. This brings the confidence to take our offering outside our home borders and venture beyond the Baltics.

More than 90% of Enlabs’ gaming revenue is from regulated markets where group companies hold gaming licenses, pay local gaming tax, and comply with regulatory requirements. We see this revenue as sustainable.

Enlabs’ operations are organized in three geographical hubs: Central & Eastern Europe, North & Western Europe and Emerging Markets.

Enlabs markets

Our core markets are those where Enlabs pursues an aggressive growth strategy.
Operational markets are those where Enlabs has established operations but does not consider as a core.

Operational markets are those where Enlabs has established operations but does not consider a core market.
Markets of interest are those where Enlabs is planning to enter within the next 12 months.

The CEE is our core region where Enlabs pursues aggressive growth strategy. The Baltics are the centerpiece of this hub. Enlabs is the largest iGaming operator in the Baltics and we target to take the leading market position in each of the three countries. Currently Enlabs has a small retail presence in Belarus which opened doors to launch our online business. Enlabs will go live with online operations in Belarus in 2021. Ukraine is another market of interest in the region after becoming regulated in 2020. Markets in this hub are characterized by high barriers to entry and very localized approach.

The NWE region currently represents two prospect markets: Finland and Sweden. Enlabs is operational in Finland pursuing a limited, prudent growth strategy in a competitively saturated environment. Sweden became a regulated market in 2019. Enlabs holds a local gaming license and will become fully operational in 2020 aiming to achieve steady, controlled profitable growth.

Emerging Markets represent the global potential of Enlabs’ operations. We like to experiment and try to find traction for our brands in various regions with minimal barriers to entry. Peru and Chile are the first operational markets within the Latin America region with new regions and countries to follow.