Enlabs pursues a multibrand strategy to address various customer segments and minimize churn within the Enlabs universe to scale the business. Each brand has a clearly defined value proposition, brands differ from each other to ensure maximum return on marketing investment and minimize cannibalization. Some brands have high local relevancy, while others carry global potential.
Optibet is the Enlabs flagship brand. Optibet represents a one stop shop for every type of player – so anyone can find everything. It aims to address very wide demographics and offer all possible gaming verticals: Betting, live betting, casino, live casino, poker, esports betting, daily fantasy sports, virtual sports, and bingo. In short, the brand offers content richness and relevancy to a large, broad customer segment. Optibet is a market leader in the Baltics, operating on separate local gaming licenses. As a flagship brand it has global expansion potential.
Laimz is built as a home of luck and happiness. Spending time at Laimz is like taking a bountiful bite in a ripe fruit which symbolizes the sweet taste of victory. Laimz derives from the Latvian words "laime" and “laimēt” which mean happiness and winning in Latvian while these also are based on the word "laims" – the lime fruit. The name states a purpose and goal – all you need is one right moment, one decision and just one lucky number to catch that fleeting feeling of happiness. Laimz offers a gender-neutral mobile-first casino and bingo product, something completely new to the Latvian market. Locally relevant brand names with locally relevant product offerings offered solely in local languages. Laimz is live in Latvia and is planned for launched in Lithuania where it has the same topicality.
Bestpoker is Enlabs’ global poker focused brand. Strong brand name and very clear focus on gaming verticals. Bestpoker is a trusted gateway to the world of poker. Brand will evolve by adding casino and live casino verticals, while the main focus will always be on poker. This is a global brand, aimed to attract customers from across the globe.